Altera

    TEAM

    The co-founders.

    Altera brings together AI tool-building, methodological rigor and a deep knowledge of food retail.

    Portrait of Romain Balès

    Romain Balès

    Co-founder — product, data & deployment

    Paris, France LinkedIn

    Romain spent more than two years helping the food industry measure its footprint (Greenly, Traace) before founding an AI startup acquired in 2025. At Altera, he builds the tool, structures retail data and leads deployments with retailers.

    • Product & AI
    • Retail data
    • Deployment
    Portrait of Dexter Oelrichs

    Dexter Oelrichs

    Co-founder — research & methodology

    Berlin, Germany LinkedIn

    Dexter leads research and methodology at Altera. A specialist in consumer understanding, he translates the Protein Tracker and WWF frameworks into clear classification rules and ensures consistency across decisions, edge cases and documentation.

    • Behaviour science
    • Pilots
    • Research