Your plant-based range
We look at your catalogue occasion by occasion (barbecue, lunch on the go, family dinner) and point out where a convincing plant-based option is missing.
SERVICES
From your ratio to results.
Measuring your protein ratio with Altera AI is free. When you want to go further, we help your teams find the levers that move it, test them in real conditions and set a target that holds.
Each service stands alone: take one, several or all of them.
It all starts with your free measurement.
Watch the demo01
Understand your range
Your animal-based range
We flag products that could become plant-based, or partly plant-based, through discreet reformulation, without changing taste or price.
02
Choose your levers
Trajectory
Build your trajectory to 2030 or 2035, lever by lever. Compare scenarios, set how many stores follow, and see what each lever really adds to your protein split.
Strategy
Evidence-based levers, profitable or cost-neutral first: assortment, pricing, placement, own brand, e-commerce. We adapt them with your teams to the way you operate.
Research on request
You set the question. We gather the evidence, state its limits and turn it into recommendations for your business.
03
Act and report
Pilots
In-store or online tests, with a success rule agreed before launch, measured with the same method as your ratio.
Targets
A protein target you can publish with confidence, designed with the new EU rules on environmental claims in mind.
How we work
- 01
Pick what you need
- 02
Scope it together
- 03
Adapt it to your teams
- 04
Agree on deliverables and dates